PRESENTATION - Shawn Callahan, Founder of Anecdote
Topic: Crafting Success: Harnessing Business Storytelling for Culture, Leadership, and Strategy
In 1999, when Shawn started in business storytelling, it was not yet a popular concept and was met with some scepticism. However, over the past 20 years, narrative techniques have become a crucial tool for leaders and salespeople alike. This session will begin with an overview of story work and its potential applications within an organisation.
From there, we will explore three specific areas where it is particularly effective:
1) Culture change
2) Leadership development
3) Strategy implementation.
About the speaker
Shawn Callahan is the author of the award-winning book 'Putting Stories to Work' and the Founder of Anecdote, the world’s largest business storytelling enterprise.
He started his career in tech with companies such as Oracle and IBM but realised, at the end of the day, it was the human factors that determined the success of any company.
In 2004 Shawn founded Anecdote, a firm that helps leaders and sellers find and tell compelling business stories.
He works with companies big and small such as Shell, Danone, Microsoft, TESCO, Allianz and Bayer all around the world.